The reason why.

Why are we frustrated with many of our elected officials? (Some say a movement is gaining traction to vote long-term representatives out of office.) Why are so many credit unions struggling to survive? Because they are focused on WHAT they are doing instead of WHY! Loyalty comes when people are inspired by WHY you do what you do. Why creates trust beyond the immediate choice, the immediate law written, the immediate rate or loan product you provide. Why we do it conveys who we are that it is our choice to get up in the morning to be the best we can be. For many of us, the best our legislators can be is not just keeping their job by passing another law or spending more money. The best credit unions can be is not just making another loan. Any bank can do that.


I was contemplating this with Scott about why we get up in the morning excited to go to work everyday, building Credit Union Strategic Planning. Why we do it is because we believe the world is a better place with credit unions creating financial opportunity through the realization of the International Operating Principles. How many credit union's even consider the operating principles in their strategic planning? How can you have a plan that isn't defined by why you exist? 


So it is that we came to the logical conclusion:

"Our goal is not to do business with everyone that needs what we do. Our goal is to do business with credit unions that believe in why we do it." 

And that's why our clients are getting $500,000 grants from Harlem NYC to Hawaii and growing loans by 50 percent in a single year. 

This short, inspiring video provides more insight:

Saving Ohio

This blog is written as a tool for you to use to help Ohio. Please copy, paste and repost on your blog and into emails to your friends and family to help save a historic village and jobs in Ohio.

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My name is Jamie and I love Ohio, my grandma and a little historic village named Zoar. Grandma Jeanne raised me to build community by volunteering. We even made apple butter and spun wool together in the village garden. Right now she and everyone else back home is trapped, flooded in their homes.

Please help me to raise $250,000 to save Zoar's historic buildings. It is a beautiful place that looks like a Norman Rockwell painting. Unfortunately the walls are cracking and the flooded buildings are caving.

http://www. timesreporter. com/opinion/x1670185857

Beyond the first greenhouse in Ohio, amazing architecture and the history of co-ops (like REI and credit unions) in Zoar, these buildings have significant impact on Ohio tourism. Ohio needs every job and the HOPE of future jobs. Tourism funds jobs that can’t be outsourced to another country, continent or planet.

When I visited villages in Africa, I saw first hand jobs created, when tourism brings outside dollars in and how it empowers communities. If you have even one friend living in Ohio, please send $1 to help this town.

Even though I’m a single mom, I am sending $100 to the Zoar Society. Please join me. For every $100 that is sent, I’ll work hard to find $100 to match it.

Here's how you can you help now:

1.) For matching funds, email me your pledge: jamiejchase@mac.com

2.) Mail your check to:

Zoar Village
198 Main Street
P.O. Box 404
Zoar, OH 44697

3.) Please also send an email to Ohio Senator Ron Amstutz at
SD22@mailr.sen.state.oh.us

Ask him to join you in saving Zoar and to sponsor legislation that creates jobs by funding tourism promotions and historic preservation. Funding this is a strategic investment being made by and producing returns by states from West Virginia to Nevada and even in Mali, West Africa. Ohio, get jiggy with it! These buildings of the past, also represent your future.

Thank you already for helping me to repay the lessons that my grandmother taught me, not only do we build our communities, but together we keep them strong.

With Hometown Love,

Jamie Chase (Graef)
www.jamiechase.blogspot.com